|When you need to know what mobile users expect from your website,
According to the Gomez Mobile Web Survey:
52% of consumers are unlikely to return to a website
they had trouble accessing from their phone.
40% said they would likely visit a competitor's
mobile website instead.
Despite tremendous growth in smartphone sales, and survey
results like those above, website designers continue to
ignore this important market. It's not only about
accommodating a smaller screen size. Location based services
(LBS) are the target marketer's dream, whether you
alert customers to homes for sale as they drive through
a neighborhood, tempt them with your lunch special from
a block away, or deliver a discount coupon to bring them
through the door.